[via bit-tech.net]

While our investigation into energy efficient hardware might have confirmed that choosing lower-power hardware can make a difference to your running costs if you’re willing to sacrifice performance – or buy Intel processors – it seems that the public isn’t yet switched on to the benefits of ‘green’ technology.

In a report released this week by consumer electronics site Retrevo – via CNet – a full 42 percent of those queried about their buying habits stated that they were unconcerned if “a gadget I buy is not green.”